Fatima Al Shirawi

Explores Colour Consulting & Expression

Fatima Al Shirawi invites you to explore the psychology of colour, as she becomes an award-winning colour consultant in the middle east.

MAsterclass Details

About this Masterclass

Instructor Name

Fatima Al Shirawi

Total Runtime

2 hrs 33 min 35 sec (13 lessons)

Fatima Al Shirawi is an Emirati founder and entrepreneur of The Gracious F Colour Consulting Company. The Gracious F is the leading colour consultancy Agency in GCC, dedicated to empowering people and organizations in achieving their goals through the power of Colour Science and Psychology. Having consulted several key brands in the region like Crate and Barrel ME, Tory Burch, Carolina Herrera, Farfetch , Fatima has won accolades as an admirable entrepreneur and pioneer in her field. Fatima’s professional qualifications is grounded in a BA in Sociology and Marketing from George Washington University, DC; Certified NLP Practitioner ( Neuro-Linguistic Programming ); A foundation course in Fashion Design from Polimoda Institute in Florence, BA in – Fashion Design from London College of Fashion and she is a Certified Colour Consultant from the Colour Affects Institute making her the region’s true Queen of Colour!

curriculum
When will Playbook launch?

We’re accepting early bird registrations. We look forward to welcoming you to the PLAYBOOK ACADEMY and engaging with you in The Campus.

Meet Fatima AlShirawi

1:24

This class leads you through the Playbook of Fatima Al Shirawi, as she explores colour psychology and it’s impact on the decisions you take in your life! Fatima Al Shirawi is an Emirati founder and entrepreneur of The Gracious F Colour Consulting Company. The Gracious F is the leading colour consultancy Agency in GCC, dedicated to empowering people and organizations in achieving their goals through the power of Colour Science and Psychology. Having consulted several key brands in the region like Crate and Barrel, Tory Burch, Carolina Herrera, Farfetch, and many more. Fatima has won accolades as an admirable entrepreneur and pioneer in her field. Fatima’s professional qualifications are grounded in a BA in Sociology and Marketing from George Washington University, DC; Certified NLP Practitioner ( Neuro-Linguistic Programming ); A foundation course in Fashion Design from Polimoda Institute in Florence, BA in – Fashion Design from London College of Fashion and she is a Certified Colour Consultant from the Colour Affects Institute making her the region’s true Queen of Colour!

1. The Journey

17:39

Explore the story behind Fatima AlShirawi’s journey towardsbecoming the award-winning Queen of Colour in the Middle East." Listen in as we learn more about how Fatima built “The Gracious Finto the leading colour solutions consultancy in the GCC that isdedicated to assisting people and organizations in benefittingthrough the power of Colour Science and Psychology

2. Discovering the World of Colour Psychology

16:44

Fatima invites us into the world of Colour Psychology and shares how you can pursue an education in it. She also discusses the importance and relevance of it to any person regardless of their career, gender or age and how consultants of colour can serve them.

3. Secret Lives of Colour: The 4 Personality Types

14:25

What truly is Colour Theory and how does it impact how we feel? Fatima Al Shirawi gives us the 101 on the importance of achieving a harmonious balance of colour in everything we do and how it holds power over us and our emotions. Colour can dramatically affect moods, feelings and emotions.

4. The Spectrum of Emotions Through Colour

10:18

Have you ever looked at a color and felt an emotion? Fatima Al Shirawi gives us the 101 on the importance of achieving a harmonious balance of color in everything we do and how it holds power over us and our emotions. Colour can dramatically affect moods, feelings and emotions.

5. Colour Me Blue: Treating Anxiety and Depression

9:08

In this lesson, Fatima discusses Colour Therapy and how it can be used to deal with grief, anxiety, and depression. She also shares how she utilizes sound healing and yoga personally to deal with stress and achieve holistic wellbeing.

6. Expressing Yourself: Communicating Through Colour

15:29

Fatima illustrates how color can be effectively used as a powerful communication tool to tell a story. How every color choice, tone, and hue carries subliminal messages. Some people choose these colors consciously and others subconsciously. Fatima gives us hacks on how to identify these messages and take charge to communicate effectively.

7. Blending the Worlds of Branding and Color Psychology

9:59

Color can be used by brands and businesses to make them stand out or build deeper customer connections. Learn from Fatima how color can serve your business.

8. Experimenting with Colour: Marketing Campaigns

12:34

Marketing campaigns and social media feeds use the power of colour to build a brand personality and communicate authentically with their audience. Aligning marketing with Color Psychology can help you understand your customers and bring out desired emotions or actions from them.

9. Connecting With Your Space: Colour and Interiors

16:27

In this lesson, you will learn how to take control of your space and create a more harmonious balance in your surroundings be it a workspace or at home. Fatima explains how the different energies in colors can be used in a space to create an experience. You will learn how to feel good in your space, increase productivity, bring in positive energy, and much more!

10. Investing In Your Personal Branding

10:10

A lot of people hesitate when it comes to investing in understanding colour psychology, or they don’t know where to start. Fatima points you in the right direction.

11. Colour Psychology in Fashion & Jewelry

3:19

The world of Fashion & Jewelry design revolves around the visual impact of colour and the emotions it stirs in the buyer and beholder. In this lesson, Fatima discusses how Fashion and Jewelry designers can create from a better space of understanding their customers’ mindsets and preferences.

12. Establishing a Business in Colour Consultancy

9:39

Fatima talks about her foray into entrepreneurship as a Colour Consultant. She shares her experience building a career as a consultant on colour psychology and its impact on individuals and corporates

13. Case Study: Working with a Colour Consultant

7:44

In this case study, Fatima Al Shirawi is joined by Wafa AlObaidat to give us a closer look at how a colour consultation session may look and how to identify your colour personality. She visually demonstrates how color theory works in practice and how you can implement it in your life.

How much does it cost to Get PLAYBOOK?

We wanted to make PLAYBOOK accessible, and value driven. For 180$ Annually, you gain yearly access to all our amazing masterclasses led by inspirational change-makers and role models, monthly perks, any of our future updates, as well as exclusive access to our members-only online community of entrepreneurs and career professionals known as The Campus that has several valuable content and support systems.

After this class you’ll be able to…

Recognize how color influences how people behave and affects them physically, mentally, emotionally and utilize it as a tool to maintain a balance.
Overcome fears and gain courage to challenge yourself to pursue your passions and goals.
Build self-esteem and communicate with others  through effective application of color science.
Generate informed decisions while choosing color to convey ideas, messages, or emotions.
Explore how color has an impact on brands and their identity to make them stand out.
Boost the performance of mental health by utilizing color science as a tool.
Identify different types of color personalities and how to approach them using color science to target your audience and customers.
Learn the requirements of entering the field of color science and how to establish a profitable business with it.
Implement color science on yourself and utilize it to enhance your personal development and self-representation.
Develop knowledge of the relationship between color and different cultures or regions to understand clients.