Roaya Saleh


Scaling a Business

This class leads you through the Playbook of Roaya Saleh as she explores Scaling your Business. Roaya is a Restaurateur, chef, and the founder of Villa Mamas-a restaurant that provides local Bahraini cuisine with Mediterranean influences. This class provides insight into how to take your business concept to the world and how to scale your local business globally.

MAsterclass Details

About this Masterclass

Instructor Name

Roaya Saleh

Total Runtime

3 hrs 7 min 9 sec (14 lessons)

Starting as a banker before heading into the restaurant business Roaya Saleh is a global entrepreneur. She opened the first branch of Villa Mamas in Bahrain in 2011, which became a global brand with branches in London, Abu Dhabi, and Saudi Arabia. In 2019 she was awarded the Bahrain Award for Entrepreneurship for Global Enterprise of the Year and she was named in Carter’s 2022 Saudi F&B heroes who are transforming the Saudi F&B sector.

When will Playbook launch?

We’re accepting early bird registrations. We look forward to welcoming you to the PLAYBOOK ACADEMY and engaging with you in The Campus.

How much does it cost to Get PLAYBOOK?

We wanted to make PLAYBOOK accessible, and value driven. For 180$ Annually, you gain yearly access to all our amazing masterclasses led by inspirational change-makers and role models, monthly perks, any of our future updates, as well as exclusive access to our members-only online community of entrepreneurs and career professionals known as The Campus that has several valuable content and support systems.

After this class you’ll be able to…

the mindset of a Restaurateur that will take your business to the next level.
the demands and difficulty of the restaurant industry that will help you when starting your business.
the legal aspect of starting a business that will serve you when you start your own business.
the right time to scale your business to avoid moving backward.
an emotional connection with the audience through social media to authenticate your brand.
how to mix your business branding with interior design to create a flourishing brand identity.
and embrace the traits that make a powerful leader that will help you grow your business.
tactics to manage your available fundings to remain cash positive.
ways to honor your local culture through your business.
team members who can take your business to the next level and how to empower them.