1: 11

This masterclass leads you through the PLAYBOOK of Rana Salam as she explores Graphic Design & Creative Expression. The London bred Beirut born designer understands how to seamlessly combine art and design, generating some of the most amazing projects for her clientele. Her trademark style draws inspiration from nostalgic Arab popular culture and merges it with the latest digital technology resulting into a contemporary vision. This class will provide insights into creating and managing a design business, from the art of negotiating to producing unique ideas for success!

20:11

Rana takes us on a flashback through her phenomenal career as a graphic designer and visionary who brought Arab culture to her visual artistic communication . We deep dive into Rana’s journey to understand the various pivots that took her towards establishing the most well known design agencies and working with brands that include Harvey Nichols, Villa Moda, Liberty of London, Converse , the V&A and Paul Smith and much more.

27:05

Creativity is all about how you see things. Rana talks about learning to embrace the creative side of you and expressing yourself in different ways.

11:28

In this lesson, Rana walks us through the fundamentals of great design, starting with typefaces. Every serif, every curve, and every contrast can make a significant difference in defining the overall aesthetic of your design.Through this lesson, you will understand the nuances of defining the personality of your brand through the design style of your custom typography.

7:44

Building an emotional connection with your audience or your brand/ audience starts with choices you make in color. In this lesson , Rana talks about color theory and how to make the right choices in line with the style you like to communicate with your audiences.

9:02

Design has the ability to present nostalgia in different forms. Rana discusses how she incorporates nostalgia presenting visuals that give off a sense of security, significance, and belonging while delivering contemporary reinterpretations through vintage elements, retro concepts , cultural icons and much more. This has defined a renounced style that brought Arab pop style to Arab and global audiences through Rana

11:07

Rana walks through the changes she has observed in the design industry from the time she started her career to present day. She further discusses what challenges designers need to rise up to to address the world’s design needs

18:54

There are countless ways to express ourselves creatively through music,visual art , and photography. In this lesson, Rana explores where to seek inspiration from, like traveling, nature and our surroundings. She also talks about how to document and collect those inspiring pieces to reinvent them into a design communication for the brands you are developing.

20:25

Rana discusses securing clients , building relations with them and the best ways to source clients and work with them as designer as well as the challenges with client relations and how to overcome them

6:03

Rana walks you through the best approach in defining your pricing strategy and how to maintain your creative integrity and working with clients.

15:22

After many years of her involvement in retail and fashion, Rana launched her own line of products selling her own creations of home collection and accessories, art and prints and one of a kind objects. Rana discusses draws from experience on how she built her own personal brand and leaned into merchandising to create her own products line.

10:50

In this lesson , Rana speaks about her work and experience with Noura Street Food Libanais and how she brought their vision to life. Rana’s studio got involved in the whole brand creation, from the interiors to the brand’s tone of voice

8:04

Rana’s powerful sense of observation and insight into Middle Eastern popular cultures gives her the edge to visually translate tastes and experiences for Comptoir Libanais. Rana walks you through her process of creating the brand’s visuals from packaging and to wall graphics which contributed to the restaurant’s attraction and success.

6:48

In this class, Rana Talks about her experience rebranding the Basam Fatoh make brand.

7:21

In this class, Rana walks us through her experience working for Dubai brand Villa Moda. which marked the beginning of the creation of Rana’s individual style

14:48

In this lesson, Rana show off her designs throughout the years.