2 hrs 6 min 55 sec (14 lessons)
Hanan Al-Haifi works closely with local and international businesses of various sizes and sectors like Nandos and Robertson Hotels to develop their digital marketing strategy , go-to-market launch planning, and content planning frameworks. She regularly hosts digital marketing masterclasses and offer bespoke training groups as well as 1:1 training for teams. She uses the experience of starting her own podcast (Banat Alyoum) to help numerous other podcasts launch in the MENA region and support personals and business brands turn their podcasting ideas into a reality.
We’re accepting early bird registrations. We look forward to welcoming you to the PLAYBOOK ACADEMY and engaging with you in The Campus.
We wanted to make PLAYBOOK accessible, and value driven. For 180$ Annually, you gain yearly access to all our amazing masterclasses led by inspirational change-makers and role models, monthly perks, any of our future updates, as well as exclusive access to our members-only online community of entrepreneurs and career professionals known as The Campus that has several valuable content and support systems.
This class leads you through the PLAYBOOK of Hanan Al- Haifi as she explores the Fundamentals of Digital Marketing . Hanan works closely with local and international businesses of various sizes and sectors to develop their digital marketing content strategies , as well as, rebranding and launching new campaigns. This class provides you with the different tools and tactics to create creative content marketing campaigns to increase brand recognition and sales and more.
Hanan delves into her experience working with local and international firms of various sizes and sectors on digital marketing strategy, go-to-market launch planning, content strategy, and integrated marketing growth
There are tons of marketing misconceptions and confusion around the term digital marketing , however there is a right and a wrong way to do digital marketing and misusing valuable marketing platforms, Hanan clarifies what good digital marketing looks like
Hanan talks all about setting a strategy , goal setting and identifying your targeted audience
A customer journey map is a method to visualize the buyer journey steps and planning a strategy around that, Hanan explores the online buyer journey for you to be able to predicate your audience and clients motivations, expectations and pain points
Hanan tackles the importance of setting measurable, achievable and relevant KPIs with your team members and goals for your digital marketing campaigns performance, to continue with or improve your marketing campaign’s strategies
Digital marketing helps grow your business. Hanan teaches you how do you do it strategically, in a way that minimizes your investment of time and money while maximizing conversions
Storytelling is an effective, and powerful technique that builds customer-brand relationships. It’s a concept that has existed throughout the ages, bringing people together and keeping them connected. It doesn’t matter whether you’re a small business or a huge enterprise, Hanan gives you the 101 on creating brand identity and how to create volume to your voice through storytelling.
Hanan talks about numerous ways to deliver high-quality content on your digital platforms campaign as it can be a challenging task to continuously develop content , she gives her tips and tricks that makes your campaigns interesting and remarkable
Hanan examines how SEO marketing is one of the best resources for online success and what good search engine optimization looks like by giving you an easy to follow checklist , to integrate into your digital marketing strategy.
Building a community online is a crucial step for a brand as it allows for a two-way conversation to happen with the audience to not only connect with your brand but also with each other.
Personalized emails generate 3x the click-through rate of a typical marketing email. Hanan breaks down different aspects of drip email, apps and websites you can use and how it can help you reduce some workload and create sophisticated scenarios with various conditions and choices
Companies usually spend 7% - 10% of their overall company revenue on marketing. And although digital marketing is a lot less expensive than traditional marketing channels like TV adverts and billboards, you still need some budget dedicated to a skilled team and tools to support the team in their online marketing activities.
There are numerous marketing tactics that can assist you in attracting your target audience, you will eventually need to remarket to them. Hanan defines the meaning of remarketing and retargeting by frequently retesting what works for you.
Analytics data helps to understand customers, optimize advertising efforts, tailor content, and boost profits. Hanan addresses how you can understand and utilize data to help you grow your business successfully. Furthermore , She highlights the importance of Marketing experiments which can assist you figure out what works and what doesn't for you